It takes a lot more than a hashtag to integrate social media into a TV show in a way that drives real value. Here's a look at how to do it right.
The rise of social media has created as many opportunities as it has challenges for PR pros - here's how to navigate them.
Have a great new idea for a social media campaign? Here's how to get permission to do it.
Here's a look at what Connected Hollywood is and how it can help you if you do social media work in the entertainment industry.